I'm Abhishek, a Lead Product Designer at IBM Cloud. I design complex enterprise and developer tools, like cloud infrastructure, DevOps and B2B SaaS, so they're easier to set up, understand and use.
Over 8 years at IBM, VMware, Cogoport, Brillio and Nedbank, I've cut cloud setup from days to hours, reduced search time by 50%, and redesigned platforms used by 10,000+ enterprise customers.
Projects covering cloud service setup, technical documentation and shipment management. Each case study explains the problem, my design decisions and the results.
Designing the steps teams follow to create a Terraform Enterprise instance, check its status and sign in through IBM Cloud.
My roleLed research, setup flow design and prototype testing with product and engineering.
OutcomeReduced instance setup from days to 1 to 2 hours in testing.
Redesigning VMware Docs so users can find relevant answers faster and content teams can publish more efficiently.
My roleLed the Docs, DocWorks and DocDash redesign in a two person design team.
OutcomeDaily active users up 25%, search time cut by 50% and first-query success up 40%, with 90% user satisfaction after launch.
Helping technical account managers review problems in customers’ VMware environments and create clear reports with recommended actions.
My roleDesigned journeys and the interface, then worked with engineering and QA through release.
OutcomeHelped reduce critical issues by 50% and resolution time by 30% for 10,000+ enterprise customers, replacing manual report assembly with a guided workflow.
Studying how customers and freight partners book shipments, exchange documents and share updates to find the steps causing delays.
My roleLed the Mumbai field study and contributed to stakeholder research and synthesis.
OutcomeResearch informed a redesign that increased adoption by 20% and supplier retention by 15% after launch.
Bringing shipment milestones, pending tasks and documents into one place so customers and freight partners know what needs attention.
My roleWorked across research, process mapping, prototypes and usability testing as Senior Product Designer.
OutcomeCut document handling time by 24 to 48 hours, with over 1,500 containers booked in the first month.
I study how people work, turn possible solutions into prototypes, and help the team decide what to build and test.
I observe how people complete a task today. I look for repeated steps, missing information and mistakes, then check whether the brief addresses those problems.
I map the steps, systems and teams involved with product and engineering. We use that map to agree on priorities and understand what each option would require.
I use AI tools to build working prototypes early. People can try the proposed flow, and the team can review the design before development begins.
I watch people use the prototype and note where they get stuck or make mistakes. I then revise the steps, labels and interactions and check whether the task becomes easier.
My roles across cloud, logistics and banking, along with the earlier work and education that led me into product design.
Lead Product Designer · IBM Cloud
Bengaluru, India
Leading design for Terraform Enterprise as a Service on IBM Cloud, combining eight setup stages into one guided journey that cut provisioning from days to 1–2 hours in testing. I align product, engineering, architecture and SRE teams and design the full lifecycle, from setup to recovery to deletion.
Mentored 2 product designers on enterprise UX, research and stakeholder presentations.
A planned break for travel, personal growth and upskilling in product strategy.
UX Design Lead
Bengaluru, India
Led design for enterprise clients including VMware and Hilton, mentored junior and senior designers, and worked with design leadership on proposals that won new client work. Recognised as Brillian of the Quarter.
Redesigned documentation search and publishing in the Content Delivery Framework, and assessment report creation in Skyline Advisor. The work included research, usability testing and accessibility reviews.
Helped set up and grow a family-run home bakery, leading branding, digital presence and customer experience.
Senior Product Designer
Mumbai, India
Redesigned onboarding, freight discovery, booking and tracking. Used research with customers and freight partners to guide the booking, tracking, task and document designs.
UX/CX Designer
Pune, India
Designed internal applications with business, marketing and development teams, then took that experience into an onsite banking assignment.
Researched, designed and tested credit card experiences for web and mobile banking. The work earned the client’s Best UX/UI Squad award.
Freelance UX/UI Designer
Bengaluru, India
Reworked the mobile app around everyday grocery and dairy shopping, alongside branding and an icon set.
UX Design Intern
Bengaluru, India
Helped the product team develop a framework for opening online fashion stores without holding inventory.
Research Intern
Bengaluru, India
Explored a sustainable business model for wastewater management through NID’s summer programme.
Master of Design
Bengaluru, India
Design for Retail Experience
Arvind Lifestyle Brands · Logotech Clothing · Kariwala Industries
Arvind: Bengaluru, India
Logotech and Kariwala: Kolkata, India
Early work in fashion and accessories, before moving into research and digital product design.
Bachelor of Design
Kolkata, India
Fashion Design
I’m confident that he will deep dive into each task and spend his effort in an efficient manner. Not to say the least- communication with him is easy, direct and honest which might turn out to be one of the greatest assets of a person nowadays.
In the end, he was able to present 6 well thought personas representing the users of the system. What is more important that he didn’t just compiled those - he was able to empathise and think/act as any of the users which I find the most valuable part.
His proactiveness in asking clarifying questions on requirements, assumptions and quick design turnaround time was highly appreciated by the cross functional teams.
From successfully understanding the domain, how the entire PSC lifecycle works in Brillio to participating in brainstorming sessions, user interviews, you spent time on this project by finding time over your client delivery commitments.
My path into product design took shape at National Institute of Design, Bengaluru, where I studied Design for Retail Experience. Since then, I’ve worked across banking, logistics and cloud platforms. Each new domain has taught me to listen first and get comfortable asking questions.
Today, I’m a Lead Product Designer at IBM Cloud. Before that, I led design projects and mentored designers at Brillio, including work with VMware. I care about giving a team a clear direction, making the reasoning easy to follow, and staying close to the details as the work takes shape.
Away from product work, I draw, lift weights and tend to my plants. Illustration brings me back to observation: slowing down, noticing the small things and finding a story in what I see.
Tell me about your product, team or role. I’d be happy to discuss how I could contribute.
